Webflow Website Design

Designing a scalable Webflow website to support Elevate’s brand relaunch

Year
2024
Role
Full Stack Designer
CLIENT
Elevate UK
Designing a scalable Webflow website to support Elevate’s brand relaunch

Elevate, previously known as Telcom, needed a brand new website to launch their rebrand and repositioning as a next gen network provider. With a confident new visual identity in place, they needed a web experience to match: fast, scalable, modern and engaging.

Working closely with the brand designer, I led the UX and UI for the website, ensuring the bold new identity translated seamlessly into digital. A key feature was the bright green gradient fibre ribbon, a visual thread used throughout the site to symbolise Elevate’s fast, full fibre infrastructure and guide users through content.

I started with wireframes using the Brixx framework to streamline decision making and ensure alignment across design, content and brand. I worked alongside the copywriter to structure each page for clarity, flow and hierarchy. Especially important given the number of product pages and service categories.

The final build in Webflow used the CMS collections system to handle subcategories, making the site easy to update as Elevate grows. Despite the fast turnaround, the result is a fully responsive, strategically structured site that supports Elevate’s brand story and communicates their "ground to cloud" offer with confidence.

Let’s make something together, say hi.